A quieter home for photographs.
Product · Brand · Digital
Melbourne · Working globallyI’m Erik. I design and build digital products, brands and websites, bringing twenty years of commercial and creative experience to work that is clear, useful and shipped.
Selected work
Brand / Product / Digital
How I work
From problem to shipped product- 01
Understand the problem
Start with the people, the business and what a useful result actually looks like.
- 02
Shape the direction
Turn open possibilities into clear decisions across product, brand and interface.
- 03
Design & build
Prototype, build and check the details in short loops, with real feedback along the way.
- 04
Ship & improve
Launch, hand over cleanly, then keep refining from what people actually do.
Human judgement / AI-assisted development
I use Codex and Claude Code to assist development. I own the design decisions, review, testing and delivery, and only ship work I can understand, check and support.
About
Commercial mind.
Creative instinct.
Builder’s mindset.
Good digital work starts with understanding the business behind it: who it serves, what it needs to communicate and how it works day to day.
I bring twenty years of commercial and creative experience to that conversation. I’ve run studios in Europe, built a photography business across Australia and New Zealand, and co-founded Werket to bring strategy, brand, photography, film and websites together.
My own product work, including Proof, Sixish and Good Walks, brings that thinking into interfaces and everyday workflows. It gives me a practical perspective on what it takes to design, build, check and improve a digital experience.
I’m now looking for a role where I can bring that mix of strategy, design and hands-on building to a team.